“I’d rather not comment on it until the meeting,” he said. In a phone interview Monday, Thomas Barber, a Design Review board member, said he hadn’t seen Hertz’s latest rendering so he didn’t know any of the details. “We’ve also reached out to the neighborhoods in close proximity to Hertz Arena for their input on the new direction of the design.” “As part of that process, we’ve partnered with a local architect to help us with the design,” the company stated. In a company statement, Hertz said it revised its design based on the feedback from neighboring communities and the Design Review Board. Hertz, which said that it took feedback about the previous proposal under consideration when making the changes, will present the revised plan at an Estero Design Review Board meeting on December 12. The revised Hertz Arena paint job concept features less yellow, and calls for mixing in the color with gray (rendering above). The company is now pitching an altered design, and is seeking approval from the Village of Estero’s Design Review Board. Various officials and residents expressed concerns about that design when it was first presented earlier this fall, contending that it was too bold and did not meet Village of Estero standards. To bolster its brand’s presence on the facility, the car rental company had proposed an elaborate Hertz Arena exterior paint job that placed a heavy emphasis on the yellow colors used its branding. In September, Estero-based Hertz and hockey’s Florida Everblades (ECHL) announced a new naming-rights agreement to rename the team’s home Hertz Arena. By Zach Spedden on Decemin Hockey, Minor League/JuniorsĪfter a previous plan was met with concerns, a revised proposal to repaint Estero, FL’s Hertz Arena deemphasizes bold yellow colors in favor of a more subdued look.
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